The six principles of contagiousness shared by Jonah focus on the simplicity, effectiveness and credibility of ideas that make it viral. Jonah’s book, Contagious, highlights some of such viral content, and factors that help make an idea big / sell-able and infectious. My New Podcast SPARKED: To submit your “moment & question” for consideration to be on the show go to /submit.Why do somethings catch on, while others don’t? Why are some stories and songs more popular than others? Why is rumor and negativity more contagious than facts and positivity?.
And he shares not only the detailed framework but a ton a great stories, hard data and examples that’ll have you re-examining whatever you’re working on and looking for ways to build in more elements of contagious word of mouth. He reveals the key elements that drive wide-scale, contagious word-of-mouth and shows how you can bake each element into nearly any product, business, campaign or movement, even the driest products and businesses. In this fast-paced, fun and highly-actionable episode, Jonah and I dive deep into his 6-step framework. Looking at everything from what makes certain consumer products pop to what makes an article top the New York Times most-emailed list, Berger has come up with some answers. Berger has spent the last 10 years researching key pieces of the accelerated word-of-mouth puzzle. But, still, they’ve found it near impossible to derive a scientifically-validated formula that fuels near-contagious word-of-mouth.Įnter Wharton/University of Pennsylvania professor and author the hot new book, Contagious: Why Things Catch On, Jonah Berger.
To create something so cool, provocative, surprising, and valuable that the world rallies behind it, word of mouth explodes and you, your business, product, service, body of work or movement burst into the public consciousness.įor years, people have been trying to reverse engineer how to make things “go viral.” Large companies and marketing agencies have spent hundreds of millions on the quest.
It’s the Holy Grail for nearly every mission-driven individual.
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